“Final Destination: Bloodlines” opened in 3,523 locations riding in on a wave of strong reviews (93% on Rotten Tomatoes) and viral marketing tactics, including a picture of logs on the back of trucks — a callback to one of the more infamous “Final Destination” death traps.

Final Destination Bloodlines,” the sixth installment in the long-running horror property in which people die in increasingly insane incidents, collected a bloody-good $51 million in its opening weekend.

The Weeknd's Hurry Up Tomorrow bombed, but Final Destination Bloodlines has already become a box office success. Hurry Up Tomorrow opened this weekend with just $3.3 million, landing a sixth-place spot at the box office.