In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Based on George R. R. Martin’s The Hedge Knight novella, the new show follows the adventures of Ser Duncan the Tall (Peter ...

HBO and NFL Films re-team to present two upcoming editions of the groundbreaking series HARD KNOCKS: TRAINING CAMP WITH THE ...

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus ...