Despite retailers offering holiday discounts earlier than usual this year, US consumers did more shopping on Black Friday than the days leading up to it.

Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could be nearly four times that amount.

U.S. consumers spent nearly $11 billion online on Black Friday, shattering a record this holiday season, with Mastercard saying retail sales jumped 3.4 percent from last year. An NBC News price analysis also revealed that the cost of goods like tech gadgets were at the lowest prices since at least July.