The face of the UFC and Irish MMA for years, McGregor been met with much backlash following his appearance last Friday in Dublin's High Court, where the civil court jury found McGregor liable for the sexual assault of a woman named Nikita Hand.

An image of Conor McGregor's wife leaving the courtroom after the former UFC champion lost his civil sexual assault case has gone viral.

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — issued a notice to store operators delisting all brands associated with McGregor, including McGregor's famed Proper No. Twelve Irish Whiskey and Forged Irish Stout beverages.