Demure, Word Of The Year and TikTok
Sky News Australia · 7h
Dictionary.com chooses 'demure' as its word of the year after viral TikToker's popularisation of 'very mindful' phrase
Dictionary.com has chosen "demure" as its word of the year, attributing the term's spike in popularity to American TikToker and beauty influencer Jools Lebron after the phrase "very demure, very mindful" gained popularity in early August.
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