Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Social media believes they have found the new "Hawk Tuah" Girl amid Haliey Welch's cryptocurrency controversy.

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Haliey Welch's "Hawk" digital coin shot up in price then lost 95% of its value just hours after it launched.

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

Hawk Tuah girl Hailey Welch shut down criticism of her failed HAWK memecoin venture on a X Spaces conversation in a mic-drop moment amid accusations her cryptocurrency was a scam

Haliey Welch went viral after a social media video containing an off-the-cuff sex tip boosted her to internet fame. Welch quit her job at a spring factory after the video took off, launched a podcast and made endorsement deals off her viral image.