As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.

Mahindra has temporarily renamed the electric SUV as BE 6 while the company challenges the claim made by Indigo over the use of ‘6s’ in the court. This development has happened after Indigo filed a lawsuit against the automaker for the use of ‘6e’ in the name of its electric SUV as the airline uses 6e for its flight.

IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025

Mahindra has renamed its newly launched electric SUV from BE 6e to BE 6 amid a trademark dispute with IndiGo. Read to know more!

Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.

On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and adjourned the case to April 2025 for final hearing, according to a Bar and Bench report.