There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Jaguar sent shockwaves through the automotive world when it teased its reinvention with a controversial video showcasing its ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...