Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

That makes selling cars the number one goal of any rebranding campaign, which should have focused on showing that Jaguar understood what was wrong and what caused the slump. That would be outdated ...

On X, Tesla and SpaceX CEO Elon Musk asked Jaguar: “Do you sell cars?” to which they replied ... Jaguar says on a webpage dedicated to the rebranding. Gerry McGovern, Jaguar’s Chief ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Now that concept cars are connected to the initial rebranding video, some marketing professionals are praising Jaguar's "brilliant" strategy — while others remain less convinced. "Jaguar's paced ...