"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a ...

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

"It reveals the stories we tell about ourselves and how we've changed over the year." For those reasons, ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

Discover why 'Demure' is Dictionary.com's Word of the Year for 2024. Explore the viral TikTok trend redefining mindfulness, ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

In early August 2024, American TikToker Jools Lebron gained internet fame for coining the phrase, “Very mindful, very demure” ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...