'Demure' wins word of the year: How TikTok star Jools Lebron sparked its popularity
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”
Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
"It reveals the stories we tell about ourselves and how we've changed over the year." For those reasons, Dictionary.com announced Monday that the word of the year for 2024 is "demure."Start the day smarter.
‘Demure’ named as Word of the Year by Dictionary.com
(Gray News) - “Demure,” a word that gained viral fame on TikTok has been named Dictionary.com ‘s 2024 Word of the Year.
Dictionary.com's 2024 word of the year is unveiled
The word has traditionally been used to describe someone who is reserved, quiet or modest, according to Dictionary.com. In 2024, the word took a whole new meaning on social media, now being used to describe "refined and sophisticated appearance or behavior in various contexts."
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
Very demure, very 2024: Why this TikTok term was declared word of the year by Dictionary.com
In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. Dictionary.
Dictionary.com’s Word of the Year: Can you guess which TikTok trend won?
Dictionary.com was very mindful about this year’s word of the year. Each year the online dictionary picks a word that ‘captures pivotal moments in language and culture.’ The 2024 honor went to ‘demure’ after a viral TikTok by user Jools Lebron describing how she does her makeup for work so it’s “very demure,
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How ‘Demure’ Became 2024’s Word of the Year
The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...
The ‘Word of the Year' for 2024 has an unexpected Chicago connection
"Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And Chicago-based TikTok creator ...
Dictionary.com Announced Its 2024 Word of the Year—And It’s Very “Mindful”
Dictionary.com's word of the year is very modest, very mindful. Can you guess what the term is? Hint: You've heard it ...
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We're very mindful of Dictionary.com's word of the year — see what it is
Demure, defined by Dictionary.com as “characterized by shyness and modesty; reserved,” has taken on a new meaning this year ...