The Drake and Kendrick Lamar flame has largely fizzled for now—but a new legal threat by Drake could reignite the feud.

Drake has begun legal action against Universal Music Group and Spotify, alleging they conspired to falsely pump up the popularity of Kendrick Lamar’s “Not Like Us.”

Despite widespread mockery, Drake appears to be serious in his claims that Kendrick Lamar’s “Not Like Us” received help from payola and bots on its way to being a No. 1 hit. The Canadian rapper’s attorneys have filed a second petition alleging that Universal Music Group paid for the diss track to be successful,

Drake has been in the headlines all year due to his beef and drama with fellow rapper Kendrick Lamar, and this has reached a climax after the news that the rapper is suing UMG (Universal Music Group) for 'artificially inflating' the success of the song.

Canadian rival’s filing claims record label paid radio stations and streamers to boost popularity of US rapper’s ‘Not Like Us’

According to Drake, “cease and desist is for h**s.” However, the Canadian rapper seemed not to heed his own advice. Kendrick and Drake’s battle of the blog era kings seemingly ended after Kendrick’s video for “Not Like Us” was released on the Fourth of July.