Nike is set to resume direct sales on Amazon in the US, ending a six-year hiatus over concerns about counterfeit goods and brand control. In addition, the sportwear retailer also wanted to focus more on its own shops and connect better with customers.

Footwear priced between $100 and $150 will see increases of up to $5, while items priced at $150 or higher will see increases of up to $10. Nike will also increase apparel and equipment prices by $2 to $10.

Por MICHELLE CHAPMANNike comenzará a vender sus productos directamente en el sitio web de Amazon en Estados Unidos por primera vez desde 2019, mientras la empresa busca más formas de

Depending on the item, prices will increase between $2 to $10. However, some items will not be subject to the increases.

Nike will be back on Amazon as the footwear maker works to regain market share from newer and trendier competitors amid a turnaround push under CEO Elliott Hill.

This time, Nike is adding some of its highly rated shoes to its sales section, with the Nike P-6000 Sneakers being our most exciting find to date. For up to 39% off, you can shop the sneaker in 18 colors (light khaki,