The somewhat random offerings, which include things like a Super Duolingo trial, come as streamers battle the ever-present specter of ‘churn.’ The Walt Disney Company said yesterday that it is rolling out a new “perks” program for subscribers of its Disney Plus streaming service.

Disney is thinking outside the box with its new Disney+ Perks program. An employee who worked on the program said the goal is to prevent churn.

Disney+ and Hulu are launching their new perks program which can help you win exclusive rewards for just having the subscription.

Disney+ Perks is available for free to current Disney+ and bundle subscribers. To enroll in the program and access your rewards, simply visit the website ( disneyplus.com/perks) or the new “Perks” tab below select titles and login with your Disney+ credentials.

Hulu will follow suit on June 2, with new perks dropping weekly, including chances to win tickets for big events like Comic-Con San Diego and Lollapalooza, as well as sweepstakes to win merchandise from the best Hulu shows, like The Handmaid's Tale.

On May 7, Disney said it had 126 million Disney+ and 54.7 million Hulu subscribers, compared to Netflix’s 301.6 million. Disney reported an operating income of $336 million for its direct-to-consumer business, which includes the Disney+, Hulu, ESPN+, and Indian Hotstar streaming services.

Disney is unleashing a bunch of discount offers and sweepstakes aimed at spurring more Disney+ and Hulu subscription signups and renewals. The new Disney+ Perks program expands offers to streaming subscribers to be “always-on” as opposed to the previously limited-time promos,