Very mindful! 'Demure' is Dictionary.com's Word of the Year
We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by announcing that "demure" is its word of the year (via Time ). This year, as Brat summer started to wind down, a new supreme was rising: Jools Lebron.
Dictionary.com chooses 'demure' as its word of the year after viral TikToker's popularisation of 'very mindful' phrase
Dictionary.com has chosen "demure" as its word of the year, attributing the term's spike in popularity to American TikToker and beauty influencer Jools Lebron after the phrase "very demure, very mindful" gained popularity in early August.
We're very mindful of Dictionary.com's word of the year — see what it is
Dictionary.com isn't the only website that has announced its Word of the Year. On Nov. 20, Cambridge Dictionary crowned “manifest” as its top pick for 2024. Oxford University Press announced last week that voting had opened for its word that encapsulates 2024. The shortlist includes: slop, romantasy, lore, brainrot, demure and dynamic pricing.
"Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And Chicago-based TikTok creator ...
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