From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.
There’s bought traffic, meaning your standard pay-per-click advertising. There’s also bot traffic — that’s ad fraud. Combatting ad fraud, when it comes to e-commerce, is of the utmost importance. Why ...
In the wake of the JLR cyberattack, the costliest in UK history, the spotlight is rightly on cybersecurity. But while cyber breaches grab headlines, another kind of attack is quietly eroding budgets ...
WASHINGTON, Feb. 3, 2026 /PRNewswire/ -- The Trustworthy Accountability Group (TAG), the leading global initiative dedicated to fighting criminal activity and increasing trust in digital advertising, ...
Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with ...
Facebook now accounts for the vast majority of scams on social media, according to an explosive new study — and critics claim it’s because Mark Zuckerberg’s tech giant is more focused on making money ...
In this photo illustration, the Facebook, Instagram, WhatsApp, TikTok, and Threads apps logo is displayed on a smartphone screen/iStock *A widespread ad fraud campaign has infiltrated the Google Play ...
Given the online advertising boom in today's digital age, businesses need to learn to allocate their marketing dollars wisely. Unfortunately, there's a big challenge to meeting that goal: Advertising ...
White Ops, which sells fraud detection technology, claims it has found the "single most profitable bot operation to date" and is pointing the finger at Russian cyber criminals. Other botnets have cost ...
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look… Elephants, those magnificent behemoths of the wild, ...