YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting for advertisers.

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

As part of the test, ads will show up at the bottom of ChatGPT’s answer to a user’s query and will be labeled as “sponsored.” OpenAI said ads won’t dictate the answers ChatGPT provides, adding that ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...