Wall Street remains wary of the black box behind AppLovin's AI, but early data suggest its e-commerce pivot is already eating ...

Radio.com and Mark Cuban's interactive creator operating platform Fireside platform have been acquired by ad tech company ...

Ad-tech leader AppLovin (APP) has been on a remarkable run this year as the industry leans further into high-growth, artificial intelligence (AI)-driven advertising. Plus, the company’s strong ...

Alongside the platform’s feature enhancements, between October and December 2025, AdPlayer.Pro also rolled out Interstitial Video Ads 2.0, the revamped ad format variation, fully customisable and ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Antitrust lawsuits by many of the nation’s largest publishers are piling up against Alphabet Inc.'s Google, as they look to ...

ALEXANDRIA, Virginia (Reuters) -The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of Justice on Friday how quickly such a remedy ...

(ICE) is surveying the commercial advertising technology market for tools capable of supplying location data and large scale ...