With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend. But WARC’s outlook for the next two years is just as rosy ...

As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchanger’s guest ...

Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer just about ad rank – it’s now a push to appear above the AI ...