Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...