Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you're still dialing for dollars and hoping for the best, you're fighting an uphill battle with one ...

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

• Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and underwriting margins. • Progressive’s ad spend soared above $1.3 billion per ...

Insurance sponsorship has evolved into a strategic investment. The industry now spends hundreds of millions annually across leagues, federations, and global events, creating a network of partnerships ...