Professors tend to spend substantial amounts of time in an effort to understand how the human mind works. This leads to the development of theories, for example, to help us understand how to better ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...

Social presence theory attempts to explain the relationship between a medium of communication -- in-person speaking versus online chatting for example -- and the degree that a person remains cognizant ...

Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to new research. At issue in a new study was a social-cognitive construct called ...

The viral expansion loop is a marketing theory where users of a product are its primary marketers. Companies that use viral expansion loops aren't just trying to create popular videos and content that ...

Today, 98% of marketing efforts go nowhere. I think I know why. We spend the majority of our time working on things that will give us a fraction of return — the donkeys. But unicorn content garners an ...

PRESS RELEASE Marketing Guru Philip Kotler to Launch Post Recession Marketing Theory 'Marketing 3.0' in Dubai (ME NewsWire) The world's leading strategic marketeer, Professor Philip Kotler, will ...