Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top book” lists flatten digital marketing’s ...

Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...

A book fair is more than a collection of new and used books for sale. It's a community event that features original stories and artwork from students with prizes for the best creations. Promoting this ...

Is this book review an ad? In an analysis programme for BBC Radio 4 a few months ago, Andrew Brown, a journalist at The Guardian, asked whether the rise of ad blockers would ultimately mean the death ...