Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single click. Amazon Ad’s Video Generator, a free advertising tool introduced in beta ...

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...

Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from 200 million in April 2024. The step-up was announced Tuesday at unBoxed, the annual Amazon Ads event, being held this ...

It wasn’t that long ago that an ad-free experience was the default for streaming services. But companies need to make sure the line keeps going up, and one way to do that is to monetize the audience ...