Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Watch as Amazon boss Jeff Bezos's Blue Origin attempted to launch its New Glenn rocket for the first time from Cape Canaveral, Florida, on Monday, 13 January. It was to be the long-delayed debut launch of Mr Bezos's challenge to SpaceX's dominance in the satellite launch market.

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

KEY TAKEAWAYS Blue Origin, Amazon founder Jeff Bezos' space company, launched its large rocket for the first time early Thursday.After several postponed launches, the 320-foot-tall New Glenn rocket blasted off from Cape Canaveral Space Force Station in Florida at 2:03 a.

Jeff Bezos' spaceflight company Blue Origin on Thursday launched its new mega-rocket, called New Glenn, into orbit for the first time. The rocket lifted

It took a while, but investors and space enthusiasts are finally getting the drama they have been looking for: David versus Goliath, but in space. SpaceX, owned by Tesla CEO Elon Musk, is set to test its huge Starship launch vehicle on Thursday afternoon.