Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...

Prime Day 2026 is coming early, and Amazon is keeping the number of shopping days at 4 to score Prime Day deals. What we know about the sale and what's new.

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Alexa+ , Amazon's next generation personal assistant, is ...

2026 Amazon Prime Day sale deals are here! What are Prime Day prices on Legos, TVs and laptops? Prime Day shopping deals, dates, membership details and more.

June is here, and for Amazon Prime enthusiasts that means one thing: The company's Prime Day promotion is on the way. Each year, Amazon holds two key Prime Day events, one in the summer and one in the ...

Amazon Prime Day 2026 is hitting Day 3 of Prime Day deals. So, when does Prime Day end? How long is the Amazon sale? Dates, 'Today' Big Deals' and more.

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Tyler has worked on, lived with ...

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...