Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy. The spot is a simple overview ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

We are not kidding, but it looks like Apple Maps might start showing ads pretty soon, maybe even next year. You know how, when you search for something in the App Store, some results are sponsored?

In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...