Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and ...

The Apple Canada YouTube channel has published a fun (and slightly unnerving) new ad promoting the new Ceramic Shield 2 cover glass.

Apple’s iPhones have had tough display coverings for some years, thanks to the introduction of the company’s bespoke Ceramic Shield finish. But the latest Ceramic Shield 2, introduced on the iPhone 17 ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...