Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions. However, treating this platform solely as a social hub is a strategic misstep.

Q: I’m not convinced Facebook works for B2B. I can’t seem to get any traction. What am I doing wrong? A: Thank you for your question. Optimally utilizing Facebook for B2B marketing has been a popular ...

Everybody knows that Facebook is popular. It has nearly 500 million users worldwide, 50 per cent of whom log in at least once a day, and around 25 billion pieces of content are shared every month. As ...

In such a complex setting, a fundamental objective for Facebook advertising is to ensure that we maximise our reach towards high quality, relevant users. Facebook is a great platform for reaching high ...

Facebook recently confirmed that it has 750 million users. One new user who has taken on the daunting task of creating a B2B Facebook page is LifeScience Alley, the Minnesota trade association. As a ...

With Facebook poised to be one of the all-time top initial public offerings in history – potentially valued up to $100 billion when it’s all said and done – the entire web ecosystem and online economy ...