B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

How do you impact revenue for your company? If you're a B2B marketer, that's the question you're faced with every single day at work. And if you've answered this question anytime in the past decade, ...

This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead ...

Looking for a full-funnel strategy to generate more B2B leads? You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the ...

For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

B2B marketers value lead quality over lead quantity according to recent research from Ascend2. Improving lead quality was cited by 70% of surveyed marketers as the most important lead generation ...

Opinions expressed by Entrepreneur contributors are their own. Nothing makes your business strategy seem out of alignment quite like a disconnect between your B2B marketing and sales. And you can ...

B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. The report ...

Opinions expressed by Entrepreneur contributors are their own. Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang.