Get the latest entertainment news with our free Culture newsletter Wherever you stand on the future of the book – doomed to oblivion by the Kindle, or an indestructible part of our cultural life – ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...