BritBox has updated its brand identity in a shift meant to evolve its existing position while creating a cohesive system ...

While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in ...

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...

Linnovate, a global provider of integrated asset services for the alternative investment industry, today announced the launch of its new brand identity, reflecting a decade of growth, innovation, and ...