SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

SAP AG Thursday launched the initial piece of its first hosted CRM service, for on-demand sales force automation. The full offering, called SAP CRM On Demand, will add hosted marketing and services ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

A new market battle is brewing in the enterprise applications space, according to market analysis research firms. Enterprise application software providers SAP and Salesforce.com are soon expected to ...

Due to a bug, authenticated attackers can execute SQL statements in the context of CRM and SAP S/4HANA (Scripting Editor), thus completely compromising databases (CVE-2026-0488 “ critical ”).