Rapidly changing technological capabilities for creating, manipulating, disseminating, and using digital scientific and technical (S&T) data are producing many new opportunities and challenges. The ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...