Yet the Change4Life campaign’s deliberate fingering of video games – even using hackneyed gaming clichs like ‘Game Over’ – as a contribution to child obesity has sought to ignore and undermine all ...
Future – publisher of the Official Nintendo, Xbox and PlayStation magazines – has called the new Change4Life print ad crass and misleading”. The ad, created by the Department of Health in association ...
Public Health England has expanded its ‘swap when you shop’ campaign to include a scanner smartphone app and a ‘good choice’ badge, in an effort to address rising childhood obesity rates in the UK.