The UK Government's Change4Life campaign has joined forces with the British Heart Foundation, Diabetes UK and Cancer Research, and is placing ads with TV and print media linking games with premature ...

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

UK "stop being fat" initiative Change4Life's released a new ad designed to get people up and moving, this time showing a dance-mat game as a positive thing to be doing. Watch it here. The original ad ...

A Labour minister has blasted the Government's £2million television campaign encouraging healthier diets as an 'insult' when record numbers now rely on food banks. The Change4Life advert, made by the ...

The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature ...

The Advertising Standards Authority has dismissed complaints that the Government's Change4Life campaign harms the videogame industry in the UK, is misleading to parents or offensive to readers. The ...

Future – publisher of the Official Nintendo, Xbox and PlayStation magazines – has called the new Change4Life print ad crass and misleading”. The ad, created by the Department of Health in association ...

Now that the public no longer believes that video games are for children, people have now attached themselves to the notion that most gamers are fat, sedentary, and lazy, as evidenced by The Gate’s ...

MCV reported this morning that an ad campaign titled "Change4Life," currently running in the United Kingdom, is targeting the region's gaming populace with some fairly suggestive remarks. Drawing a ...

The Advertising Standards Authority, within Her Majesty's domain in the UK, has rejected complaints that the government's Change4Life campaign is misleading or offensive. GI.biz reports that while the ...

We’re going to start this article off with the picture that sparked this situation. If you haven’t figured it out, the child is playing a video game with a controller similar to those of Sony’s ...