Who makes your heart happy? Is it mom, grandma, a sibling, your best friend or your dog? Cheerios has a box for that. The brand is bringing back its “Happy Heart” shapes for American Heart Month in ...

In honor of American Heart Month, consumers can purchase special-edition boxes of Cheerios or personalize their own yellow box to remind loved ones of the importance of taking care of their heart ...

The Trademark Trial and Appeal Board (TTAB) recently held that General Mills did not provide sufficient evidence to support the claim that its iconic yellow cereal box had acquired sufficient ...

MINNEAPOLIS--(BUSINESS WIRE)--America’s number-one cereal brand is bringing back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including ...

US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...