Forbes contributors publish independent expert analyses and insights. I write about business model strategy and execution across healthcare. For some time now, changes in the structure and dynamics of ...
What’s the best way to improve commercial performance? For biopharma companies, according to a report from Accenture, the answer is investment and innovation. In a five-year study of 15 drugmakers, ...
WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences: WHAT: Webinar Targeted to Life Sciences Executives WHEN: October 11, 2022, 1:00 PM ET TOPIC: The Next-Generation Commercial Model – Questions ...
The pharmaceutical industry is facing unprecedented disruption, necessitating a fundamental shift in how leaders perceive and respond to market dynamics. Traditional commercial models are no longer ...
For decades, the sales and marketing technology stack has been a universe of technology assets revolving around a central system of record of sales – namely CRM. After 30 years the return on selling ...
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