Forbes contributors publish independent expert analyses and insights. Covering careers and strategic leadership for executives and managers. The room of executives and senior managers didn’t want to ...

Let’s get this right from the beginning. Obviously, in today’s competitive market, it’s vital to grow your business as fast as possible. If you have a great business idea or a cool product, but you ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Mergers and acquisitions (M&A) in healthcare are common. Although 2022 saw a drop in the ...

The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

5 components of an effective digital marketing strategy The most successful digital marketing strategies are just that: strategic. Crucial to this strategy is a thorough understanding of its intended ...

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two. Customers continue to demand more personalized ...