In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

According to analysis of Google Trends data from May through July 2025 published by health platform Hers, weight loss-related search interest increased over 26% year-over-year. Tennessee led all U.S.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Research-informed analysis explores how ranking-based recommendation systems affect consumer behavior, market concentration, and small business visibility. NUTLEY, NJ, UNITED STATES, January 3, 2026 ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...