Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

Ecommerce store owners are responsible for a variety of daily metrics to keep a pulse on their stores. Whether it’s reviewing their average order value or optimizing their site, there’s no shortage of ...