As the executive director of TheRiot Agency, I have seen firsthand the importance of a strong brand for businesses of all sizes and industries. But I've also seen many companies make the mistake of ...

A logo is a visual symbol of a company or brand by which they can be unmistakably identified. Sometimes it is also called a brand name. Logo design and creation is an important stage in brand ...

Branding design is not a crucial element, but it is also a great way to grab customer attention in any business. From colors to fonts, the branding logo helps c ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or more on ...

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

We live in an era defined by rapid and constant change, where shifts seem to occur at an ever-accelerating pace. Today, the most successful brands not only adapt but create new opportunities without ...

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.