Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

The jump in revenue, led by AI tools like Creative Agent and Rufus, helped to push Amazon's ad revenue to $17.2 billion in Q1 2025.

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Amazon is expanding its suite of generative artificial intelligence products targeted at marketers with a new conversational assistant, according to an announcement shared with sister publication ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

When Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant. Amazon’s customer reviews have always been a wealth of information—for both brands ...