Whenever it comes to putting something in your mouth, it pays to know what exactly it is and where exactly it's been. This ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

A smile can light up a room and give a person the confidence they need to succeed in any social situation. But, when you’re pearly whites aren’t so pearly, it can feel like the only thing everyone is ...

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product ...

PHOENIX, Arizona -- A dental hygienist in Phoenix noticed something strange in the mouths of her patients — and spoke up about it. Now a toothpaste manufacturer is taking action. Trish Walraven has ...

Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed ...

The makers of Crest toothpaste must face a lawsuit after a judge approved a motion allowing parents to question whether the brand’s packaging implies that children can use more of the product than is ...

Once the tooth fairy claims your baby teeth you've only got one set left for the rest of your life, so it's in your best interests to protect them. But, relax; I have no intention of criticizing your ...

Brighten your pearly whites with these dentist-approved whitening strips, LED kits, toothpaste and more. By Khortlyn Cole If you purchase an independently reviewed product or service through a link on ...

Crest must face lawsuit for putting too much toothpaste on the box art for children’s products, judge rules - The ...