Helen of Troy has acquired Curlsmith, a product line for textured hair, for $150 million. Curlsmith was founded by Michal Berski, a L’Oréal and Unilever veteran, in 2017. The business was born out of ...

El Paso’s Helen of Troy has acquired the Curlsmith curly hair-care products company for $150 million in cash. The acquisition, announced Monday, is the company’s second acquisition in five months.

BOSTON, Aug. 25, 2025 /CNW/ -- Curlsmith, the beloved brand known for its high-performance curl care products, is thrilled to announce its launch at Sephora Canada, at select stores and online at ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Helen of Troy Limited (NASDAQ: HELE), designer, developer and worldwide marketer of consumer brand-name home, outdoor, health, wellness, and beauty products, today announced that one of its ...

Get one of our 8 verified Curlsmith discount codes and spend less on curly hair products today. All voucher content is created by Marie Claire. We may earn a commission if you buy through our links.

My curls and I have a love-hate relationship and in the last few years it has been especially turbulent. And by turbulent I mean my curls said 'Au revoir', 'ciao', 'adios' - they disappeared (in 2020) ...