Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...

As television advertising continues to evolve, advanced audience targeting has emerged as a key driver for better planning, more efficient budgeting and maximizing returns. By leveraging custom ...

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to ...

LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced expanded measurement coverage to advertisers ...

Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ...

Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new Curated Ecosystem Audiences, Bombora applies its unique ability to ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has expanded measurement coverage to advertisers using Twitch inventory and Amazon custom audiences in Amazon ...