In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

In an era where data is king and its volume and complexity are exploding, Protecto aims to eliminate the long-standing dilemma businesses face between leveraging AI’s power while ensuring data privacy ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

When you get right down to it, there are only a few compelling stories that sell products and services. While aspiration, empathy, desire, brand loyalty, price and delivery performance are all ...