A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

Clienteling was once the exclusive domain of luxury brands, where personal relationships and bespoke service set the standard. Today, technology is helping to shatter these barriers. With capabilities ...