This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

If 2023-2025 were the years AI entered the conversation, then 2026 will be the year retailers learn how to operationalize it.

Forbes contributors publish independent expert analyses and insights. I am an entrepreneur using AI to make public info easy to understand. For companies that are looking for a practical AI ...

The human brain doesn’t remember everything verbatim. It remembers meaning. Patterns. Emotional weight. That’s the standard ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

It’s long been known that excellent customer service is critical for companies’ bottom lines, and the numbers continue to support that. Research from The Harvard Business Review found that customers ...

Rachel is a writer on Game Rant. She has been playing video games since the original Nintendo Entertainment System. She spends lots of time (and money) on games like Marvel Rivals, Halo, Mortal Kombat ...