Over the weekend, I listened as my fiancé complained and deleted more than 100 emails out of his promotions folder — all of which he received in the last 48 hours. As a marketer and business owner, ...

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. As we witness the digital transformation of commerce — a statement that is ...

In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined ...

In business, “collaboration” is the default answer to the question, “How can we drive a philosophy of customer-centric behavior across our company?” While collaboration is indeed necessary, it’s not ...

Fleet management companies (FMCs) keep the wheels of commerce turning—literally. Almost any business that relies on a fleet of trucks, delivery vans or other vehicles depends on a FMC behind the ...

Identify any areas within your product, processes or business model that hinder customers from fully appreciating what you offer. This could involve experiencing your company’s services firsthand. For ...

Sprouts Farmers Market, Inc. SFM is diligently working toward creating a robust and integrated customer experience. The company is focusing on expanding its customer base through a multi-faceted ...

OppFi’s OPFI customer-centric approach serves as its paramount differentiator within the alternative lending platform market. While most players vie for market share, OppFi’s priority toward customer ...

SME owners often face the challenge of adapting business strategy to a highly dynamic environment while simultaneously managing day-to-day financial operations. It's like Formula 1 racers, where only ...

Toast CMO Kelly Esten says the company prioritizes understanding and engaging with customers by listening to their feedback and allowing them to share their stories. Esten emphasizes that her role as ...

All change at the top for UiPath after CEO Rob Enslin announced he’s stepping down as of tomorrow to be replaced by former CEO and company co-Founder Daniel Dines. The announcement took Wall Street by ...

One of my favourite quotes is “In the workplace, you are either serving the customer or you are serving the one serving the customer.” I must confess, I couched this quote from an earlier one ...